Cat’s Cradle
A logo brand for a pet hotel that was not just unique but also impactful to help reflect the welcoming feeling.
Year
2024
Semester
Spring
Idea Moodboards
Here are three moodboards that I created, each displaying different business ideas that I researched that could be used as a base for the logo design. The first moodboard on the left is research of a bakery store. The second moodboard in the middle is research of a pet hotel. The last moodboard on the right is research of a Mexican restaurant. Through some thinking and feedback, I went with the middle moodboard as I wanted to make the logo unique to a business that wasn’t a restaurant or shop.
Business Objectives
I want to create an hotal that is unique, friendly, and welcoming atmosphere along with a modern style for both cats and cat owners would enjoy.
Target Audience
The target audience for Cat’s Cradle are pet owners from the ages of 20 to 80, towards both genders with any occupation being taken into account. Middle to high economy/social conditions. They are individuals who cares for the well being of their cats and looks for services that are affordable and taken care by trained professionals. They are motivated by the desire of their pets being well taken care of and high end services for when they are away, along with not having to spend too much money on the services.
Moodboard & Logo research
Using the creative brief, I began to create a moodboard to give some inspirations into what kind of feeling I want the logo to display. Along with possible color palette, patterns and fonts to go with the logo. It also helps with the design process as it helps keep focus on what the logo is and connect back to.
I also did some logo research to help give some ideas in both fonts and designs for the logo. These logos are from pet related businesses like hotels and pet stores since they connect with the business I’m trying to make a logo for. As well as the types of fonts they used and format that they went with. Also displaying the design of the logo such as simple or complex.
Font & Name Research
I began to do work on font research that
Word List & Mind Map
Before beginning the sketching process, I first did a word list and a mind map to give some ideas for sketches. With the word list, I listed feelings, imagery, designs, and things that would be seen in a pet hotel from the top of my head. I was able to list 54 words that are connected to a pet hotel. While for the mind map, I first started with the word cat hotel before using some words from the list to branch off from one another while also adding more words that weren’t on the list.
Symbol Sketches
Using the word list and the mind map, I sketched out 30 symbols that could be used for the logo sketches. I picked 30 words that could be sketched out
Logo Sketches
After getting some feedback, I took some of the symbols and combined them
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Final
After the middle logo design was chosen, I went back and refined it with the feedback that I was given. I changed the color from grayish-blue to orange to pop out more and work with the font option better.
